Virgin Atlantic is looking for a Brand & CRM Marketing Specialist to help maximize the development and execution of brand advertising and loyalty campaigns to achieve brand goals and commercial objectives. In addition to playing an instrumental role on the US Marketing team, this person will work closely with agency partners, UK-based Brand, CRM & Loyalty teams, and key external partners to deliver best-in-class campaigns. Another key part of this role is tracking campaign performance, consumer and category trends, and competitive activity to identify relevant insights and implications for Virgin Atlantic.
Day to day
- Support the execution of US brand marketing strategy and plans to drive increased brand awareness, consideration and commitment.
- Work closely with UK team on global adaptation of assets, ensuring consistency as well as identifying unique asset needs of US market
- Manage the day-to-day relationship with agencies and brand design on appropriate campaigns ensuring that costs are controlled and projects are delivered on time and on brief.
- Deliver US specific campaigns to acquire, retain and actively engage Flying Club members to drive NPS and achieve targets.
- Ensure legal compliance with all communications, especially DOT fare led advertising
- Measure campaign effectiveness- overseeing campaign performance tracking and post-campaign reporting. Ensure insights and implications are shared across the US marketing team and other partners where relevant.
- Build and maintain a strong relationships with key internal and external partners to execute effective campaigns. Proactively identify new opportunities for deepening the partnerships.
- Execute campaign to acquire and retain Virgin Atlantic World Elite ™ Mastercard ® cardholders and achieve program KPIs. Ensure legal compliance across communications.
- Support with the administration of the marketing communications budget for Brand Marketing & CRM.
- Identify applicable internal analytics tools/programs and leverage to provide insights for the team.
- Lead quarterly competitive reviews. Stay on top of relevant industry and communication trends and identify opportunities for Virgin Atlantic to stay ahead of the curve.
About you
The ideal candidate will have a marketing degree. Proven track record of leading 360 degree campaigns in a leading consumer brand (preferably in the US market). Highly organized with ability to combine strategic direction with hands-on, tactical execution of programs. Passionate about creative ideas and thinking outside-of-the-box. Understanding of digital marketing and social media. Interest in the principles of advertising, marketing and media. Highly numerate and analytical. Ability to handle data and analytics software and identify patterns/trends. SEO search a plus. Demonstrated ability to manage multiple complex projects, with strong attention to detail, schedules and budgets. Ability to work effectively independently and on teams. Superior communications, presentation, negotiation, and follow-through skills. Desire and ability to work in fast-paced, dynamic, fluid and fun environment.
The perks
Our pioneering spirit and passion keeps our brand vibrantly alive. That's why we give our people the rewards that they deserve. We have a whole host of benefits in place to help you enjoy life to the fullest. We offer a world of travel opportunities, including up to seven flights a year to a wide range of fabulous Virgin Atlantic global destinations, and excellent discounts across the Virgin Group of companies. Virgin Atlantic provides competitive salary packages, with superior health, dental and vision coverage, as well as a generous 401(K). If you would like to explore working in a fast paced and friendly environment, we’d love to hear from you. To apply please click the link below and submit your resume.
Be you - our differences make us stronger
Virgin Atlantic and Virgin Holidays are equal opportunities employers.
To all recruitment agencies: Virgin Atlantic does not accept unsolicited agency resumes. Please do not send unsolicited resumes to our job openings or to Virgin Atlantic employees. Virgin Atlantic is not responsible for any fees related to unsolicited resumes.
