Key Accountabilities
Develop regional content strategy for Nigeria and West Africa and ensure strategic alignment to the overall business strategy
Represent content needs of region at Corporate for input on all shared content decisions (i.e., channel selection, bouquet composition, etc)
Competitor insight and analysis of the respective key markets, identifying new programming, channel development and market opportunities
Regular performance management of the necessary and existing channels, providing editorial and performance feedback to internal and external channels
Evaluate, recommend and manage new channel proposals based on Content Strategy and Business needs for the respective market
Manage Free-To-Air (FTA) selection and liaison
Provide bouquet structure proposals
Propose content changes /acquisitions (channels or commission of new programmes) with supporting business cases (developed in coordination with analytics teams)
Conduct continuous analysis and research with the Analytics teams
Build relationships with local/ international suppliers and be abreast of their key programming activities
Liaise and maintain tight relationships with the regional MNet teams
Maintain the Yearly Content Planner of key genre programming across key Bouquets to identify these to wider business departments
Maintain Channel Launches, Terminations and Events calendar for wider business information needs
Recommend Qualitative and Quantitative Research that needs to be undertaken in the respective markets to improve channel performance
New content evaluation based on Qualitative/Qualitative research
Support Content Managers in providing Content Strategy updates on key market developments
Provide insight and support information for Content Strategy Reviews, Key Channel Supplier reviews, Senior Management meetings and business Operational Reviews
Provide internal support for all business touch-points – including content queries, forums, websites and platforms.
Manage specific strategic content projects within the Nigeria and West Africa region
Key Measures/KPIs
The level of satisfaction from internal and external clients
Beneficial relationship with major players
The degree of quality of the content
Optimized functioning of the channels
Key Internal Contacts
MultiChoice Africa management team;
M-Net, SuperSport and DStv Management;
MultiChoice Africa marketing and On-Air department.
Key External Contacts
Existing or potential DStv, M-Net, SuperSport and GOtv subscribers
Multichoice agencies
Key content suppliers
The incumbent is required to have the following qualifications and experience level:
University degree in Marketing/ Communications/ Journalism/Media or any related degree
At least 10 years’ experience in content, marketing or product management within TV or communications industries
Experience in formulating & implementing new and profitable growth strategies and launching new products
Experience in preparing presentations and briefing documents
Understanding of the key trends and issues in the global media industry
Strong technical understanding of content delivery platforms
Gathering, analysing and communicating key market and strategic information
Working within Pay TV environment, ideal
The incumbent is required to have the following behavioral competencies:
Complex problem solving
Paying attention to details
Flexibility and adaptability
Monitoring competency
Deadline driven
Interpersonal skills
Decision making
Assertiveness
Ability to work under pressure
Competitive
High energy levels and self-motivated
Ability to lead a team
The incumbent is required to have the following behavioral competencies:
Complex problem solving
Paying attention to details
Flexibility and adaptability
Monitoring competency
Deadline driven
Interpersonal skills
Decision making
Assertiveness
Ability to work under pressure
Competitive
High energy levels and self-motivated
Ability to lead a team
The incumbent is required to have the following functional competencies:
Established knowledge of media content
Awareness of competitors and best competitive strategies
Familiarity with current content trends in African and other markets
Understanding of Qualitative and Quantitative research methods
The incumbent is required to demonstrate the following personality attributes:
Innovative: A creative and innovative individual who is comfortable generating new ideas.
Conscientious: Focuses on getting things finished and will persist until the job is done.
Confident: Provide expertise knowledge with confidence
Vigorous: Thrives on activity and thoroughly enjoys having challenging works to keep busy.
Relating and Networking: Understand people in all levels, create and maintain beneficial relationships.
Passionate about content and TV
Industry
